CDN ED International Business: A Canadian Perspective, 1st Edition
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In this intriguing "fireside chat", author Terrance Power explores how Canadian businesses can more aggressively establish themselves in foreign markets, focus their marketing strategies, and find a place in the global economy. His carefully crafted theoretical and conceptual foundation is supported by practical, real-world, applied knowledge - ideal for potential Canadian entrepreneurs and managers who must be prepared for the challenges of 'going global'.
- Offers a ground-up, truly Canadian perspective.
- Raises awareness of Canadian Business realities with Canada-specific references to current statistics, export numbers, and the various supports available to small business exporting entrepreneurs such as EDC, CIDA, Team Canada.
- Increased emphasis on the importance of observing triple bottom-line values
- A Canadian current global issues chapter. The last chapter of the text will include approximately 10 short, current global issues vignettes impacting on how Canadian business practitioners conduct their business. The issues, contained in 4-5 pages, will provide a stimulating overview that can be used by educators to promote in-class discussions and critical thinking about emerging international issues.
- Generous use of charts and figures to enhance the visual appeal of the text.
- Outcome-based organization.
- Contextualized learning presentation.
Table of Contents
- Part 1: The Current Era of Globalization
- 1. Globalization - The Quickening
- Part 2: External - The International Business Ecosystem
- 2. International Business Environment: Culture and Society
- 3. The Business Environment of Nations: Political, Economic, and Legal Issues
- 4. International Business Environment - Technology
- Part 3: External - The Clustering of Nations and Global Institutions
- 5. Regionalization and Global Institutions
- 6. Economic Theories Advocating International Business
- 7. Foreign Direct Investment
- Part 4: External - Money, Money, Money
- 8. Global Foreign Exchange Markets
- 9. Global International Monetary Systems and Capital Markets
- Part 5: Internal - Crafting International Strategy
- 10. Global Strategic Management and Modes of Entry
- 11. Global Organizational Structures and Control Systems
- 12. Export, Import, and Countertrade Practices
- Part 6: Internal - Value Chain Activities
- 13. Global Marketing and Research and Development
- 14. Global Manufacturing and the Supply Chain
- 15. Global Human Resources and Labour Management
- 16. Global Accounting in International Business
- 17. Global Ethics and Corporate Social Repsonsibilty
- Part 7: Emerging Current Business Issues