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Successful Surveys, 4th Edition

By George Gray, Neil Guppy
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Soft Cover
240 pages
ISBN-10: 0176102949
ISBN-13: 9780176102944
Publisher: Top Hat
Edition: 4th

Successful Surveys Research Methods and Practice, Fourth Edition, takes readers through the survey process with an emphasis on implementing and doing research rather than discussing the issues involved in the survey process.


  • *NEW* An expanded discussion of survey technology: The use of the internet as a survey tool is featured more prominently in this edition.
  • *NEW* A new Chapter 9, �Organizing and Formatting the Questionnaire: Chapters 9 and 10 have been adapted and combined to create a new chapter to bring together the topic associated with creating a sound and effective questionnaire. The new chapter provides a more integrated and efficient presentation of the topic.
  • *NEW* An adapted and revised chapter 13, �Processing and Reporting the Data�: The topics previously handled in these chapters have been combined to provide a more efficient presentation of the topic of assembling and presenting survey data.
  • *NEW* An expanded focus: Throughout the book, the discussion has been revised to be less specific to the use of surveys as a marketing tool. The readership will be more aware of surveys for use within governmental and non-governmental organizations.
  • *NEW* Chapter 15, �Writing the Report� has been removed as it is not key to a discussion of creating sound questionnaires, and added unnecessary length to the text. If necessary, a PDF of the chapter as it appeared in the third edition can be provided to instructors who feel they would like to offer it to their students.
  • Practical application is emphasized, through a series of activities that build on the previous ones
  • Liberal use of Canadian examples
  • Numerous examples of actual survey questions
  • Non-technical, hands-on approach
  • Accessible and easy to read
  • Aimed at a variety of disciplines (social sciences, education, sciences, health care, business, etc.)
  • Focuses on developing a good research question
  • Develops skills to do quality survey research

Table of Contents

  • Chapter 1: Introduction to Survey Research
  • Chapter 2: The Purpose of Surveys
  • Chapter 3: Ethical Issues
  • Chapter 4: Developing the Research Question
  • Chapter 5: Designing the Research
  • Chapter 6: Measurement
  • Chapter 7: The Methodology Underlying Surveys
  • Chapter 8: Designing Questions
  • Chapter 9: Organizing and Formatting the Questionnaire
  • Chapter 10: What Type of Survey?
  • Chapter 11: Sampling from Populations
  • Chapter 12: Sampling: Methods of Selection
  • Chapter 13: Processing and Reporting the Data

Author Information

Joy Dixon

Joy is Associate Professor with the Department of History at the University of British Columbia.

Jeffrey W. Alexander

Jeff Alexan...